Kalson Kalu Kalson Kalu
Amazon.
A product focused on a new audio experience with high quality.
overview.
Services.
No End in Sound.
TECHNOLOGY + HardWARE
Amazon started out as an online book marketplace and has evolved into one of the world's largest companies that thought highly of by millennials and older.
But the consumer expectations has changed due to the recent years. Budgeting and the value of the product has started to resonate more. Especially to Gen Z consumers. If Amazon can introduce innovative products that break their traditional image, it may attract that audience.
Even though this device had 2 versions before it and Amazon being a known brand, we needed to rethink the possibilities. Reimagine our image of a new product that is GenZ focus.
One that encompasses an individual's attitudes, preferences, values, and habits while collectively shaping their overall way of life.
Concept development.
Extensive research was conducted while I looked into the key concepts that represents me as a designer.
To highlight that there is no end to the things you can do with the Echobuds. A unique world is crafted for the users consisting of layers, illustrations and graphics.
Visual Direction.
During the early exploration stage, my goal was to find a identity that feels dynamic, moving and adapting to create something new from common shapes. Based on the strategy direction and my brand values - UNIQUE, MODERN, AND REFLECTION. I was able to come up with some principles:
Communicate a story that evolves and grows in every direction.
Be unusual for eyes, modern and progressive in an attractive way.
Be innovative to break boundaries and think outside of the box.
During the early exploration stage, my goal was to find a identity that feels dynamic, moving and adapting to create something new from common shapes. Based on the strategy direction and my brand values - UNIQUE, MODERN, AND REFLECTION. I was able to come up with some principles:
The symbol consists of two K's that were formed after the shape is cracked and broken into two. The first K is a solid block, while the other K is an outline block that coincides with my brand’s principles of making a perfectly structured design.
I used Poppins Medium typography to create the logotype because it conveys a modern clean image for optical precision that is built to last. The graphic detail over the “K” works as a reflection of the brand essence to show structure and quality.
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Outlines
Solids
Outlines
Every element of the brand experience was designed to activate the brand's strategy. To bring the brand to life on web and social media. Through these touchpoints helped create a direction of story telling matched versatile forms that thinks disruptively for the future.
This meant developing new strategies for the digital architecture and photography, elevating it's brand with a new unique voice, and delivering both creative and technological support for the best experience.
The brand is characterized by a minimal, clean, modern font that suggests both modernity and hospitality and by a greyscale to reinforce the idea of elegance. This comes with the ideation that fuels my drive to create and tell stories through design. I have designed numerous sites and applications for many brands and companies. Visual aspects created with spaces inside all the materials associated with the business.
Elevate your ideas with action.
I understand that feeling problems from the inside will lead to great solutions on the outside. Whether you’re looking to build a website or a brand, there’s a proper direction I can create for you.
This insight was put together with my process help me come up with the key sentence: "breaking the mold". Using this idea, resulted in a visual identity compose of versatile forms that thinks disruptively for the future.
