Kalson Kalu Kalson Kalu
Identity.
Created a comprehensive and new identity system designed to focus and streamline the brand.
overview.
Services.
Finding ways to break the mold.
TECHNOLOGY + SOFTWARE
Since the beginning of my designer career, I have always strived for pushing the envelope, but curious about new design trends and techniques. To present this perception and position a brand as a great solution to work with, I decided to develop a new identity.
I outlined a strategy that would help my identity: Create a relationship between my brand & the users, give the brand a strong impression that sticks to mind, and reflect the idea into a brand that's more than a symbol.
Identity devlopment.
Extensive research was conducted while I looked into the key concepts that represents me as a designer. The goal was to redefined the narrative surrounding a personal identity. For this to happen, I executed my identity as a high contemporary system that uses experiences and a human empathy to elevate and bring magic to people's lives.
During the early exploration stage, my goal was to find a identity that feels dynamic, moving and adapting to create something new from common shapes. Based on the strategy direction and my brand values - UNIQUE, MODERN, AND REFLECTION. I was able to come up with some principles:
Communicate a story that evolves and grows in every direction.
Be unusual for eyes, modern and progressive in an attractive way.
Be innovative to break boundaries and think outside of the box.
During the early exploration stage, my goal was to find a identity that feels dynamic, moving and adapting to create something new from common shapes. Based on the strategy direction and my brand values - UNIQUE, MODERN, AND REFLECTION. I was able to come up with some principles:
The symbol consists of two K's that were formed after the shape is cracked and broken into two. The first K is a solid block, while the other K is an outline block that coincides with my brand’s principles of making a perfectly structured design.
I used Poppins Medium typography to create the logotype because it conveys a modern clean image for optical precision that is built to last. The graphic detail over the “K” works as a reflection of the brand essence to show structure and quality.
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Outlines
Solids
Outlines
with
black
white
with
Color
Every element of the brand experience was designed to activate the brand's strategy. To bring the brand to life on web and social media. Through these touchpoints helped create a direction of story telling matched versatile forms that thinks disruptively for the future.
The brand is characterized by a minimal, clean, modern font that suggests both modernity and hospitality and by a greyscale to reinforce the idea of elegance. This comes with the ideation that fuels my drive to create and tell stories through design. I have designed numerous sites and applications for many brands and companies. Visual aspects created with spaces inside all the materials associated with the business.
Elevate your ideas with action.
I understand that feeling problems from the inside will lead to great solutions on the outside. Whether you’re looking to build a website or a brand, there’s a proper direction I can create for you.
This insight was put together with my process help me come up with the key sentence: "breaking the mold". Using this idea, resulted in a visual identity compose of versatile forms that thinks disruptively for the future.
